Google has been indicating that UX is important for a while now. Google has already been using the following Page Experience metrics as ranking signals:
- Mobile friendliness: Does your site effectively work on mobile? Google’s mobile-first crawlers want to make sure that you are giving users the best experience on mobile possible, especially because 61% of Google’s U.S. organic search traffic came from mobile in 2020 and that number will only increase.
- Safe and secure browsing with HTTPS: HTTPS has been a confirmed ranking factor since 2014. Google wants to make sure that searchers are interacting with safe and secure websites within the Google index.
- Low quality or possibly spam content: Google has explicitly expressed that they want the content within their index to be expert, authoritative, trustworthy, and high-quality.
Core Web Vitals and User Experience
Core Web Vitals is just a logical extension of these other Page Experience metrics. Google wants to ensure that searchers are landing on pages that give them exactly what they are looking for in a way that is intuitive and creates a pleasant experience on the site. Continue reading “Is Core Web Vitals important for Bing, Yahoo, and other search engines too?”