A person selling whatever is going to be sold is usually focused solely on their own goals, making commissions, and working in a network with as many potential customers as possible. The sales teams in most organizations are spread out and spend most of their time traveling rather than in the office. When new products, upgrades, and information are released from your organization, the team receives many messages informing them of changes to the products they sell.
Then how can we motivate our sales team to consistently sell and reach their quotas while at the same time ensuring they are in line with company goals and selling the right information to your customers? Sales promotion programs are one way to motivate sales teams. Sales promotion programs reward people who have achieved their goals and encourage team competition.
However, a sales promotion program can do much more than that. You can also get in touch with the reliable company that developed a series of sales team incentives programs to provide a variety of rewards for top-performing sales team members.
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Here are some tips and tricks for creating a transparent, public promotion program that stimulates desired behavior:
Make It Worth: Add some form of trophy value where there is a real symbol of accomplishment and a permanent reminder of success and how it was achieved.
Choice, choice, choice: Apply for different types of awards that allow a person to choose the most important to them.
Motivate specific activities by identifying the key behaviors: You want to find and actions that will maximize sales without making promises and ultimately jeopardizing other departments.
Stimulate the correct behavior from an early age.
Include a research component in your program: Conduct product knowledge surveys and reward points for those who achieve 100% and publicly show those who have been successful in your promotion program.