Why do you need incentives for more sales? Well, you have probably seen the latest television commercial that just keeps repeating your target market's name over, "Your customers are our biggest salesman!". The funny thing is that in the real world, most of our biggest sales come from other sources. So, if your current sales techniques don't work, what do you do?
Creating an irresistible offer using incentive marketing. Use scarcity and urgency to get them buying now, using incentive marketing to create an unbreakable marketing funnel that almost no one can resist, ever! Create enough scarcity and urgency to compel the customer into ordering now. Use strong incentives to motivate the customer into purchasing your product right now.
Why do smaller businesses use incentive marketing platform? Small businesses can't afford to spend more money than necessary on advertising. For starters, it costs less than newspaper ads or radio ads. But more important than that, smaller businesses can't afford to broadcast negative ads like they can with television and radio. Because they have limited budgets, they can't advertise over to the same audience over again. So, what do they do?
Offer coupons, discounts, freebies, or cash back just for customers who order now. Call it an incentive marketing campaign or call it "pre-selling". Whatever you choose to call it, incentive marketing is effective because it gets people into the store at the exact moment that you want them to. This is what we call "pre-sales". All businesses, big or small, should have incentives for their customers to come in immediately.
What are some ways you can implement an incentive marketing offer? Ask your customers what they want. If they have something else in mind, tell them about it. It doesn't even need to be related to your business. All it needs to do is to get customers in the store at the exact time that you want them to.
Another option for implementing incentives is to give your salespeople, for instance, a reward for every five or ten referrals they make. This can be done through recognition ceremonies or other methods. The key here is that you make sure that the incentives given out to your salespeople are relevant to their job. It's okay to give them a gift card for a grocery store if that is what they do best, but it would be a bad incentive for them to sell auto parts.
Incentivized marketing is very powerful when it comes to increasing the number of customers you have in the store. You can also use incentives in other marketing forms to bring in more customers to your business. For example, if you have an incentive program for your cashiers, you can get them to start taking advantage of that by providing cashier training or handling credit card transactions with customer satisfaction in mind. The goal is to increase sales and thereby increase your customer base.
Use an incentive marketing platform to help you gain greater understanding of what is motivating customers to buy. Use tools that will help you see the real motivations behind why your customers are buying from you. This is your business and it should be motivated by what you can do for it. It should be motivated by how it benefits your end customers. Through an incentivized marketing platform, you can identify what motivates your customers so that you can provide the best incentives for them.
When you are considering an incentive marketing offer, make sure that you are only going to offer products that will further your business goals. Do not offer something that is just out there to get you publicity. If you only do this, you might end up losing a lot of money. Instead, focus on offering high quality products that will help you build your brand name and increase your customer base. Offer products that can really solve problems for your potential customers. This will be the reason why they will continue to purchase from you even after you have started profiting from the offer.
If you want to use an incentive marketing offer to promote your business, consider getting a third-party to do some of the work for you. Getting someone to handle the promotion part for you can free up a lot of time. You don't need to worry about managing the process because someone else does it for you. As long as you get good results, you can then dedicate the rest of your time to other areas of your business.
One of the most common forms of incentivized marketing is when an affiliate offers to put their affiliate links on a product for them in exchange for a payout. This works best when you have several products and plenty of people interested in those products. As long as the offer is not too generous, you can create several affiliate links to offer to get the most out of the offer. Some of the most successful affiliate offers have been for things like free ebooks or other products with high value to the buyer.