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In today's world, the Internet occupies an important place in everyday life. Most of us exchange emails, search for information on Google when we want to know more about something, and browse different websites for different purposes. With the advent of social media, most of us spend time on social networks like Facebook, LinkedIn, Twitter, etc. To connect with friends.

In this way, it becomes essential for businesses to take advantage of online marketing.

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Some companies didn't like him at first. Why online marketing, they ask. Well, just because people – that is. Your user is online and if you are invisible, it is someone else (i.e. your competitor). Lost business, right?

Just as companies try various forms of offline marketing such as newspaper advertising, television advertising, brochure distribution, mass mailing (mailing), and other means, it is important to use various forms of internet marketing.

Hence, internet marketing should be an essential tool in any company marketing plan. However, most companies do not initially understand or distinguish the various forms. We, therefore, list the various forms of internet marketing with brief descriptions:

1. Search Engine Optimization (SEO): This is a very important and most sought after form of internet marketing. It involves an attempt to rank the first page based on search results triggered by the relevant type of keyword in search engines like Google.

2. Search Engine Marketing (SEM): Since SEO can be tricky, SEM is the easier option where ads appear near search results triggered by certain keywords.

3. Social Media Optimization (SMO): This involves building a presence on various social media such as Facebook, Google Plus, Twitter, etc. To build a brand and connect with the target audience.

4. Social Media Advertising: This involves showing social media advertisements to the desired audience.

5. Email Marketing: As the name suggests, in email marketing, potential customers are handled via email. Note that this should be done with caution as uninhibited excessive use may be considered spam.

Various Forms of Digital Marketing